Carrotmob - Our featured video

Carrotmob’s goal is to improve the world by helping companies embrace socially responsible choices. The primary focus is the environment. Corporations must keep profit as their top priority. Historically, this fact has meant that the environment has suffered, since companies have made more money by harming the planet. The Carrot mob have produced a very successful social network model that empowers consumers, in large groups, to lobby local business to make environmental decisions. The businesses that listen profit from the buying power of the consumer group.

Great example of a social media campaign using high quality video, twitter and social networks.
read more | digg story